Performance Marketing

Performance Marketing is a highly measurable, results-oriented and cost-effective marketing method, which unlike any other advertising medium or tactic, allows clients to pay for their advertising purely based on the actual results it has delivered.

The comprehensive term “Performance Marketing” describes the business relationship between an advertiser (aka merchant) and an affiliate (aka publisher), in which the latter drives traffic to the advertiser's webpage and gets paid, only when those users perform an agreed action (most commonly -but not limited to- a sale). This payment method is referred to as Cost per Action (CPA) and it allows advertisers to pay for their marketing activity based on actual, measurable results. The CPA model lies at the heart of Performance Marketing and is what differentiates it from other marketing channels and promotional methods.

Performance Marketing has grown over the last decade or so into a multi-billion dollar industry that continues to grow year on year in the US and Europe. ATCOM is now able to offer this groundbreaking service to the Greek market, through its new specialist Business Unit, Linkwise and its unrivaled expertise in this field. With experience from the UK and Greece, our highly specialized team is able to offer advertisers and afiliates alike the best possible, 100% measurable, results.

Linkwise Affiliate Network

Affiliate Marketing is in essence the purest form of Performance Marketing. Through the first and only Affiliate Network in Greece, advertisers are now able to reach an extensive publisher network while only paying for results (CPA). Our experienced team handles advertisers’ campaigns making sure they attract the most suitable affilitates while at the same time helping affiliates and publishers understand how they can monetize websites efficiently. The Network also takes care of all tracking, customer service, logistics and payments, thus making advertisers’ entrance into Affiliate Marketing totally hassle free.

Advertisers/Merchants

Any company owning a website where users can perform some sort of transaction could join the Network as an advertiser. In most cases this transaction refers to an order/sale (e-commerce websites), but it can also refer to other actions like the completion of an order form, sign up to the newsletter, catalogue request etc.

Affiliates/Publishers

Any person or company who owns a website from which they can send traffic via links (banners or text links) to advertisers’ websites can become an affiliate. An affiliate can also be anyone who drives traffic via Pay per Click (PPC) campaigns (Google etc), through email campaigns or even through personal pages on social media websites (Facebook, Twitter etc).

Whether you are an advertiser, looking to increase sales, drive traffic and attract new customers with miminum risk or a publisher interested in monetizing your website quickly and easily, our team will be happy to discuss your needs in more detail and find out exactly how Affiliate Marketing can help your business grow.

Lead Generation

Lead Generation is another marketing method within the realm of Performance Marketing and it refers to a campaign with the specific goal of increasing potential customers, aka “prospects”, aka “leads”. A Lead Generation campaign can be a one-off campaign for a specific marketing activity, like the launch of a new website, an online competition, a viral campaign focusing on user interaction on a microsite and much more. Lead Generation is also an extremely valuable tool for blue chip organisations, like banks or insurance companies, looking to attract potential customers online. Affiliates specialising in this field can either send users directly to the advertiser’s website or collect the necessary information themselves in forms which they will then pass on to the advertiser in order to get paid.

For more information on Lead Generation campaigns and the chance to discuss your needs and requirements in depth, please contact our specialized team.