Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Atcom is the leading Search Engine Optimisation agency in Greece with an in house highly skilled team of specialists with combined experience of over 22 years and countless first page results.

The importance of getting your website listed on the first page of Google for your relevant keywords can’t be emphasized enough. The fact is that most web surfers look only the first page when searching for information or purchasing products and services on the Internet. So, if you aren’t on that first page, you are loosing a lot of visitors and potential business.

Search engine optimisation (SEO) is the project of fine-tuning every aspect of a website so that it appears towards the top of organic search results on relevant keywords. Our SEO methodology has been tested and proved in many cases, always delivering great results for our clients. The techniques that form our methodology constantly evolve in order to match the ever changing ranking algorithms and to ensure that our clients benefit from top ranking and increased traffic to their websites.

Search Engine Optimization is considered to be one of the most cost effective promotional tools in internet marketing for generating a higher volume of targeted sales. It includes keyword research, competitor analysis, strategic off-page link building, quality copywriting, and technical improvements. As part of every project we provide training, consulting and regular result reports analyzing both the progress and the impact of the completed tasks.

Our team of experts has managed Search Engine Optimization projects across every business sector and internet venture, even in the most competitive sectors including e-commerce websites, news portals, corporate websites, social networks and many more. It takes a dedicated, enthusiastic and highly specialized team of experts to deliver results in SEO given the fact that currently, more than a trillion web pages compete for the highest Google search engine rankings. That’s why our team has unique experience in completing projects in multiple language and target audiences.

Our understanding of the client’s needs and our systematic, brand aware approach to Search Engine Optimization and great results has resulted not only that we were the first company to be awarded the Google Qualified Company from Google in Greece but also privileged partnerships with popular websites and content creators.

You can meet Atcom’s Search Engine Marketing team at Atcom’s office or at any of the many seminars that we participate in including conferences organized by IAB, seminars organized by Institute of Communication, Open Coffee and more.

Paid Search Marketing / Pay per Click (PPC)

Pay Per Click is the internet advertising model that can be used to attract visitors from search engines and most of the content websites. The advertiser pays the host a small fee for every click on their ads. It is a widely used alternative to Search Engine Optimization although a number of reports have proved that best results can be achieved by combining the two methods.

Google introduced it’s own implementation of the Pay Per Click advertising model, named Google Adwords. Apart from displaying ads on Google, Adwords can be used to display ads in almost every website and it currently enjoys a widespread acceptance as the most wide-spread Internet advertising network.

Due to the complicated bidding system for the ad position and the trigger keywords in combination with the restrictions imposed by Google, the effective management of an Adwords campaign is a highly demanding on-going process. The bid is real time and a great variety of targeting as well as demographic information can be utilized.

The factors that are vital to a successful Google Adwords campaign is the targeting of the most effective keywords both in number of searches and also in the context of user response, the use of great advertising texts that attract viewers attention, the quick response to any change in the bidding process, the selection of the best performing landing page and more.

Atcom employs a team of experts in specializing in keyword research, copywriting and pay per click campaign management in order to provide our clients with the maximum return on investment. Our teams standards have been verified by Google as all of us are Google Qualified Professionals and our team is Google Qualified Company for two years in a row.

Many of the campaigns that we create and manage contain more than one thousand keywords and usually target web users in more than ten countries, all of them in their native language. We produce daily and weekly reports containing all the vital information that we monitor continuously for the progress of every campaign, down to every last detail such as keyword performance, targeting efficiency, conversion ROI and every other single metric that is needed.

Contact our Google Adwords expert team in order to receive a free demonstration of Pay Per Click campaigns and get your own campaign running in zero time.