Pay Per Click and Google Adwords

Pay Per Click is the internet advertising model that can be used to attract visitors from search engines and most of the content websites. The advertiser pays the host a small fee for every click on their ads. It is a widely used alternative to Search Engine Optimization although a number of reports have proved that best results can be achieved by combining the two methods.

Google introduced it’s own implementation of the Pay Per Click advertising model, named Google Adwords. Apart from displaying ads on Google, Adwords can be used to display ads in almost every website and it currently enjoys a widespread acceptance as the most wide-spread Internet advertising network.

Due to the complicated bidding system for the ad position and the trigger keywords in combination with the restrictions imposed by Google, the effective management of an Adwords campaign is a highly demanding on-going process. The bid is real time and a great variety of targeting as well as demographic information can be utilized.

The factors that are vital to a successful Google Adwords campaign is the targeting of the most effective keywords both in number of searches and also in the context of user response, the use of great advertising texts that attract viewers attention, the quick response to any change in the bidding process, the selection of the best performing landing page and more.

Atcom employs a team of experts in specializing in keyword research, copywriting and pay per click campaign management in order to provide our clients with the maximum return on investment. Our teams standards have been verified by Google as all of us are Google Qualified Professionals and our team is Google Qualified Company for two years in a row.

Many of the campaigns that we create and manage contain more than one thousand keywords and usually target web users in more than ten countries, all of them in their native language. We produce daily and weekly reports containing all the vital information that we monitor continuously for the progress of every campaign, down to every last detail such as keyword performance, targeting efficiency, conversion ROI and every other single metric that is needed.

Contact our Google Adwords expert team in order to receive a free demonstration of Pay Per Click campaigns and get your own campaign running in zero time.