Microsites

A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. (Source: Wikipedia)

Even though the term’s initial purpose was to describe the independent sections of a web site, internet penetration in the corporate world created the need for a distinct product oriented web site category. “Micro” was appropriated in order to cater to that need. Usually shorter in length and more so in lifespan, but at the same time having increased communication demands, microsites are built, aiming to promote a product or a family of products through the internet. At Atcom we are aware that microsites, either hosted at independent domains or a Corporate Site’s subdomain, are evolving into a unique web projects category which will accommodate the majority of online advertising ventures. They have become the extension, the Landing Page of interactive communication, for all the sectors of corporate actuation. This is why the methodology and approach when creating a microsite includes ensuring a visual outcome which perfectly blends with the exigent communication strategy while also incorporating the technical characteristics deemed necessary for approaching their target groups.