Web Metrics

Understanding the impact of your marketing activities on traffic and sales is essential in order to understand and maximize the factors that will lead your online business to success.

Web Analytics software provides the raw data but this isn’t enough to explain the causes of your users behavior and what should the next decision be in order to get closer to your target. Extracting the information that will help towards better decision making requires skills, technology and experience in a commercial context.

Atcom has many years of experience in:

  • Implementing and customizing web metrics software.
  • Analyzing and benchmarking client’s web data.
  • Providing optimization suggestions and recommendations based on the data.

Out of the tens of software that we have trialed we have concluded that Google Analytics, an industry standard now, is a great tool that offers the best value for our clients. Our team of experts can provide you a wide variety of metrics related services such as:

  • Initial assessment including your key business objectives, an existing traffic analysis, gap analysis and specific recommendations and action items.
  • Ongoing analysis that provides you with unmatched insights and knowledge into your online visitors behavior as well as specific recommendations in order to maximize your online performance.
  • Custom build reports and reporting platform
  • Optimization and customization of existing analytics installations.
  • Tailor-made training.

Our team has a significant professional experience with web metrics and analytics solutions. Contact us in order to put our experience to work for you.