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PRESS RELEASE

"E-COMMERCE: THE WAY FORWARD" FORUM SPARKS WITH INTEREST

26MAY
2014

Having successfully organised their first major event as strategic partners, ATCOM and PayPal CEE would like to thank everyone who attended the Best e-Commerce Practices Forum, which took place on May 23rd 2014 at Aegli Zappiou.

The ‘e-Commerce: The Way Forward’ forum attracted more than 120 participants (mostly executives of the largest companies in the field of e-business) and focused on the new trends and best practices of e-commerce at international level.

During the event, speakers from both ATCOM and PayPal shared their expertise on usability, performance marketing and ROI, providing deep e-business insight for further possibilities and high performance e-commerce solutions. Among the event highlights were the presentation of successful case studies of companies that have already incorporate PayPal into their e-shops and especially the in-depth discussion of Media Markt’s (Media Saturn Hellas) experience with PayPal.

The ‘e-Commerce: The Way Forward’ Forum was a great opportunity for brainstorming, sharing ideas and networking, as well as analysis and discussion, between speakers and merchants, on the maintenance and development of e-shops in order to increase sales and hence accelerate the growth of e-commerce in Greece.

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