THE MARATHON GOING INTERACTIVE WITH WIND
With the collaboration and technological support of ATCOM, WIND offered runners in the 29th Athens Marathon the chance to provide their friends with real-time information regarding their performance.
All they had to do was, along with their bib number, to submit the mobile phone numbers of up to 3 of their friends who, thanks to Wind, would have the opportunity to "follow" them during the race. And so they did, as they received free sms when their friends passed the 21st kilometer, the 30th and the finish-line. WIND sent an sms to the three friends of every participant who managed to complete the 5km or the 10km race.