ATCOM AND THE TENTH ANNIVERSARY OF THE INTERACTIVE MARKETING CONFERENCE
It was the tenth Interactive Marketing Conference and ATCOM was there and supported it as a sponsor. We were, in fact, the one of the only two representatives of the local market participating with a presentation.
Side by side speakers from companies like BBC Worldwide, Comscore, Orange Advertising, Yahoo! and Group M, the stage was shared by one of our own, Katerina Karagianni, Head of Digital Marketing at ATCOM.
Addressing a stirring speech entitled "In a Mobile State of Mind", Katerina focused on the emerging Mobile maket and presented three excellent - and multi-awarded - case studies from abroad, which triggered a discussion inside the conference halls, as much as in twitter.
Answering to many of you who might wonder if such campaigns can be realised in Greece, Katerina nodded, announcing the launch of a new ATCOM product. We call it Tapvolution and it is an innovative system that allows for the quick and easy creation of iPhone and Android smartphone applications.
Tapvolution is here to complement the popular Netvolution and m-volution and has already gained the trust of Village Cinemas, Folli Follie and many more top brands.