PERSONALISATION IN DIGITAL MARKETING
ATCOM's insights, as published on Marketing Week.
What is the essence of personalisation in digital technologies? How can we achieve new levels of meaningful personalisation and what should our strategic approach be, when customer experience and technology meet?
Christos Sotiriou, ATCOM's Lead iOS Software Engineer and Anna-Maria Beritsi, Marketing & PR Director at ATCOM share with Marketing Week their invaluable insights.