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Caremarket.gr & yoda.gr: "Online with your life"

CAREMARKET

A strategic merger enabled by ATCOM to redefine online supermarkets

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  • UX
  • STRATEGY

Yoda.gr and caremarket.gr, Greece’s two leading online supermarkets, have recently been merged, forming a new synergy that constitutes one of the most modern business models in Greece. Maintaining caremarket.gr’s platform under yoda.gr’s management, ATCOM was the technical consultant to enable the implementation of the merger, aiming to deliver unique shopping experiences and redefine the concept of online supermarkets.

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ATCOM’s strategy was based on the principal business objective of the merger: To combine the brand awareness, supply chain management procedures, product catalogues and client bases of the two companies, fusing their business models towards the creation of an actual online hyper-market. To efficiently address this need, ATCOM reconsidered the brand’s creative approach, as well as the technical integration of its functions and operations.

The website was adjusted to the new brand identity, with a strong focus on usability and optimised information architecture that enhances user experience and boosts online sales. Enabled by Netvolution, the updated caremarket.gr is built on a solid infrastructure that integrates the databases, warehouse and supply chain systems of the previously separate companies, ensuring uninterrupted interconnection, high performance and stability.

Aiming to successfully address the evolving needs of modern consumers, the new caremarket.gr sets out to be a top market leader with significant market share and becomes the driving force for the further development of e-supermarkets.

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