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E-COMMERCE
The collaboration between ATCOM and SARKK introduced a renewed digital expression of Calvin Klein across Greece, Cyprus, Bulgaria and Romania. Guided by the brand’s signature minimalism and contemporary aesthetic, four new Calvin Klein e‑shops were crafted to deliver a seamless, elevated and fashion‑forward online experience—powered by the capabilities of A‑commerce.
Designed to support Calvin Klein’s refined visual language and global identity, the new ecosystem places performance and purity of design at its core. With A‑commerce fully integrated into SARKK’s ERP environment, the platform ensures fluidity, speed and uniformity across all regions, enabling a smooth customer journey that reflects the brand’s understated sophistication.
Key fashion‑driven enhancements of the new infrastructure include:
The new Calvin Klein e‑commerce experience captures the essence of the brand—minimal, sensual, timeless. Across all four markets, it delivers a refined digital environment that deepens engagement, supports the brand’s commercial strategy and elevates every interaction into a signature Calvin Klein moment.
