The digital transformation of the official portal for Greek Tourism
BRINGING GREECE INTO E-TOURISM
Visitgreece.gr is the official portal of the Greek National Tourism Organisation (GNTO) and Greece’s principal channel of communication with the international tourism market, aiming to establish a continuous conversation, foster travel inspiration, and educate potential visitors on Greece’s travel destinations.
The challenge was to fundamentally reinvent the Visit Greece experience, through the strategic redesign and technological implementation of the website, in order to bring forth a modern digital space that reflects the identity of Greek Tourism and promotes Greece as a top all-year-round travel destination. We took on the challenge and, in collaboration with COSMOTE, charted the way to success.
BEYOND THE CONVENTIONAL
One of GNTO’s main strategic goals was to extend the interest in Greek tourism beyond the traditional tourist season – something that formed the basis of our entire Experience Design approach. To facilitate the vision of GNTO and to address the full range of visitors’ needs, we focused on the exhaustive restructuring of the portal’s information architecture, respecting current usability specifications on the pillars of efficiency, satisfaction, transparency and learnability.
THE VISIT GREECE LOGIC
Our Research findings pointed out the international best practices in the field of e-Tourism, and the variety of user needs that dictate the process of information search for different user groups, including professionals in the tourism industry and individual tourists. We adopted a rationale that opts for a clean and modern design, introduces the element of interactivity, achieves powerful branding and renders the portal’s rich content available in the most effective manner, through a multiplatform approach. Our goal was, by applying a narrative architecture, to promote clear and instinctive flows, and offer visitors the information they need, based on their specific needs, choices and user journeys.
HIERARCHY OF INFORMATION
We applied a new categorisation of destinations, laid out on three levels: Mainland & Islands, Regional Units and Destinations. This upgraded architecture offers targeted content that speaks directly to the heart of users’ needs, while promoting the positive elements of the destination.
Escape to the Peloponnese, where Myth meets history. Monuments from every period of the eventful history, great archeological sites; ancient Olympia, Epidaurus, Mycenae and Tiryns, the Temple of Apollo Epicurius, Byzantine churches and Monasteries.
Visit Macedonia where you will encounter unique images. Explore this magnificent place in Greece where east meets west. The imposing – and almost perennial snowy – massifs of unique beauty boast Mt Olympus, the country's most famous and highest mountain...
Epirus lies in NW Greece, between the Pindos mountain range and the Ionian Sea. Its untouched mountainous mass of Pindos with its great virgin forests, the Dragon Lakes (the mythical mountain lakes) and the untamed slopes provide a plethora of activities...
Enjoy Thessaly, a region of sheer beauty with mountains, rivers, beaches, the popular Plastira Lake, Tempi valley, and last but not least the unique Meteora, the most photogenic spiritual site in Greece. Archeological areas, Byzantine monasteries and churches...
The island complex of Dodecanese in south-eastern Aegean is the sunniest corner in Greece. Twelve large islands and numerous smaller ones with crystal clear waters, sandy or pebbly beaches, important archaeological finds, imposing Byzantine and medieval monuments...
The most famous island group in the Aegean Sea comprises some of the most beautiful islands in the world! Gorgeous sandy beaches, architecture in white and blue, traditional lifestyle, folk music, warm, hospitable people and barren landscapes with isolated chapels...
Crete is the largest island in Greece, and the fifth largest one in the Mediterranean Sea. Here, you can admire the remnants of brilliant civilizations, explore glorious beaches, impressive mountainscapes, fertile valleys and steep gorges, and become part of the island...
Hand-drawn illustrations complement the site’s look and feel with a friendly and familiar feeling.
We introduced special zones to present unique experiences that resonate with the needs of different kinds of travelers.
Greece is a land of unbelievable beauty and diversity. Although 80% of its terrain is mountainous or semi-mountainous, its coastline is approximately 16,000km in length, of which 7,500km belong to the islands in the Greek archipelago.
- Messolonghi Lagoon
- Small Prespa Lake
- Ismarida Lake
- Lake Kerkini
- Mount Olympus
- Axios River Delta
- Kynouria Cedar Forest
- Lesvos Petrified Forest
- Samaria Gorge
- Sounion National Park
The Route that Apostle Paul followed in Greece
One of the most remarkable religious routes in Greece is "The Route that Apostle Paul Followed in Greece". Paul constitutes a remarkable personality for the Christian religion, although he never belonged to Jesus’ 12 Disciples cycle.
Filming in Greece
The camera lens can capture more shades of blue in Greece than anywhere else in the world. With its stunning locations and backdrops, and its amazing Mediterranean climate, Greece offers far more than a unique and physical décor.
The information displayed on the homepage is automatically adjusted according to which season is chosen by the user. By default, the homepage is set on Greece’s current season.
The incorporation of maps and interactive elements renders navigation effortless and smooth, while adding engagement to the overall experience!
BUILT WITH THE BEST
MAXIMISED OUTREACH. ENSURED SUCCESS.
The upgraded Visit Greece website represents the modern, strong and innovative digital identity of Greece; a powerful presence in the e-Tourism ecosystem. As the official digital portal of Greek Tourism, it is here to inform, inspire, educate and engage visitors, within a carefully planned, user-friendly and secure digital space.
Our work for GNTO amplifies the outreach of the Greek tourism industry, solidifies Greece's position among the world’s leading tourist destinations, and provides a valid reputation management hub for the country. Above all, the updated Visit Greece portal signals the beginning of a new, digitally empowered era for Greek Tourism and Greece as a whole.