Marketing and therapy may seem like two completely different realms, but upon closer examination, you'll discover intriguing parallels between the two. Both involve understanding human behavior, establishing connections, and influencing individuals in meaningful ways. In this article, I would like to delve into why Marketing can feel like therapy and examine how businesses can leverage this perspective to build stronger relationships with their customers. Let's explore how the human psyche can...

Most retailers have, to this day, claimed Omnichannel success and Customer Centricity – but, sadly, this is partially true. Many have spoken about personalization, as well. “Backstage”, however, they still struggle to deliver essential Omnichannel experiences consistently and efficiently. Leaders, on the other hand, are creating the future with a Unified Commerce approach and are already seeing how it translates to profits through increased sales and operational efficiencies. But what is...

Artificial intelligence has made significant strides in the past decade, and AI models like ChatGPT have been proven valuable in a wide variety of applications. They can write essays, create poetry, and even generate code. With their arrival, a question has started to echo in the halls of tech companies and online forums alike: will AI replace developers? This question, although intriguing, is rooted in a fundamental misunderstanding of what AI and human developers bring to the table.

To this day, I am still not sure what is the origin of the name of our new e-commerce platform, named A-commerce and I very much intend to hold on to this mystery. As Albert Einstein once said: “The most beautiful experience we can have is the mysterious. It is the fundamental emotion which stands at the cradle of true art and true science. Whoever does not know it and can no longer wonder, no longer marvel, is as good as dead, and his eyes are dimmed”.

2022 was our year. It’s always great to win awards, but even more so when they are the top awards of the industry; let alone when they concern three distinct yet absolutely vital areas. For the past year, ATCOM was named e-volution Agency of the Year, UX/CX Agency of the Year and Mobile Agency of the Year. So, let’s dive in and see them all!

If there is one thing the digital industry has steadily produced in the three decades of its existence, that must be buzzwords: the list is endless and the key question has always been distinguishing between a fad and a trend, namely between the overhyped or transient phenomenon and the game changing development. It is clear that ‘Retail Media’ has been a buzzword for a while – it is even clearer that it belongs in the latter category or even in a league of its own: a seismic shift that, over...