Today, a great number of apps, even banking services, make it possible to verify your identity by recognizing your face, by voice match or just by placing your finger on the fingerprint reader of your mobile phone. And they are making “logging in” as easy as looking or speaking to a device. In a digital world full of passwords, could Biometrics be the evolution of authentication?

UX is not an event, it’s a continuous process, it’s a journey! UX should be an ongoing, flexible aspect of every company's long-term strategy to create digital products that delight customers.

Let's clarify something from the get-go: we at ATCOM are constant and persistent optimists - we wouldn't have created, from a miniscule start-up 20 years ago or so, Greece's leading digital business agency if we did not believe that, with hard work and clear focus, great projects can be mastered, great products can be developed and great results can be delivered.