Considering the company’s history, quality and status, ATCOM set the priorities and strategy to create a product website and e-shop that would be effective, reliable and easy to use, increasing customer loyalty, while driving sales growth.
ATCOM’s Creative Department followed a style modern and fresh, yet classic and timeless, reflective of the company’s core principles and target group. On top of being responsive to adapt to a full spectrum of resolutions and devices, the preferred design is bright, with a clean and playful look and feel that enhances brand perception and helps establish identity.
ATCOM’s information architecture experts incorporated further features like cross- and up-selling techniques and enclosed checkout, to contribute to a valued and more user-friendly customer experience, as well as boost revenue.
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