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E-COMMERCE
Our long-standing partnership with Gregory’s has always been rooted in a shared vision of innovation and customer-centricity. This time, our mission was to reimagine and elevate the brand’s digital identity. With a fully redesigned e-order platform and mobile apps, Gregory’s now offers a modern, intuitive, and seamless online ordering experience—one that reflects its core values of quality, friendliness, and everyday convenience.
The new Gregory’s e-order platform is more than a digital upgrade. It’s a complete redesign of the online ordering experience, centered around ease, consistency, and seamless functionality. Gregory’s e-order platform is now live, offering a refreshed, user-friendly, and enjoyable digital ordering journey. Developed by ATCOM, the new eShop and mobile apps for Android and iOS bring a fresh, modern design and intuitive navigation, ensuring a seamless and enjoyable experience across devices.
Built to support omnichannel growth, the platform is fully integrated with POS systems and aggregators like efood and BOX, enabling real-time syncing of product availability, pricing, and orders across all channels. At the same time, a robust Customer Data Platform powers smart segmentation and dynamic content delivery, unlocking personalized experiences and real-time, data-driven interactions. The platform also introduces a set of advanced features designed to enhance both usability and convenience: Guest Checkout allows users to order without creating an account, Quick Order lets favorites be saved and reordered in seconds, Pre-order enables users to schedule same-day pickup or delivery, Order Tracker provides live updates at every step, and Takeaway offers the flexibility to order online and collect directly from the store.
At the heart of Gregory’s new digital ecosystem lies a sophisticated Customer Data Platform (CDP), built to unify and organise customer data across all channels into a single, intelligent view. This powerful foundation enables advanced AI-driven insights and personalised marketing actions. Through behavioural segmentation models such as RFM analysis, Predict Alive for reactivation potential, and Predict CLV for estimating future customer value, the platform empowers more targeted, effective communication. On the user side, the experience becomes even more meaningful, as the A-commerce personalisation capabilities provide dynamic content based on real-time factors like time of day, location, customer segment or traffic source, delivering tailored journeys that feel seamless, relevant and genuinely engaging.
With flexible promotional tools, advanced product merchandising, and dynamic content based on time, location, or customer profile, the platform turns everyday moments into tailored digital experiences.
Beyond technology, it’s a powerful digital ecosystem! The platform is bold, intelligent, and effortlessly aligned with Gregory's ethos.
