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Who do you think you are?

THIS IS MY ATHENS

ATCOM designed and developed the site of the 'Who Do You Think You Are?' campaign, launched by the City of Athens, as part of the 'This is Athens' program.

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  • DIGITAL ADVERTISING

ATCOM designed and developed on Netvolution WCM the website of the 'Who Do You Think You Are?' campaign launched by the City of Athens, as part of the 'This is Athens' program.

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The campaign is about 6 Travel Personas with a twist that address specific target audiences of the city of Athens in a fun way. In this context, 8 celebrity bloggers from across Europe will visit Athens for 6 consecutive weeks. Each represents a specific persona as defined by our creative team matching their profile. During their 3-day stay the bloggers will experience our selected ‘Athenian Moments’, in an attempt to bring the personas to life! They will also take over the city’s Social Media channels and spread the word through their social media fan base across the world.

ATCOM created a colorful, vivid, responsive website with striking illustrations that informs its visitors in the most user friendly way about the campaign's schedule, the bloggers' personal information, while enabling them to book a tour with a local that matches their favorite persona and shares the same interests and hobbies with them.

The whole campaign (concept, content & community management, execution) was developed by Toposophy, ATCOM's Destination Marketing & Management experts.

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