Unravelling the magic behind the pixels that shapes the visual language of the web.

Elina Tsermidou Lead Visual Designer

Design systems are the “secret weapon” of the digital world, quietly orchestrating the harmony of colours, typography, components, and user experiences. In an age where consistency and efficiency are paramount, design systems emerge as the guiding light for designers and developers alike.

As Lead Visual Designer at ATCOM, my experience on Design Systems has taught me a great deal about how they can have a decisive impact on business and processes alike. Join me to explore a world where form meets function and aesthetics harmonise with usability. Welcome to the realm of design systems!

Design Systems: Α structured approach for memorable interfaces

Design systems are not just about aesthetics. They are the accelerators of faster delivery and scale. With design systems, teams can work in unity, reducing redundancies and pushing out swiftly new features and products.

In the field of design and development, time is often the scarcest resource. Design systems provide a centralised source of truth, where every team member can access and reuse established design patterns and code components. This not only streamlines the design and development processes, but also ensures that changes or updates are applied consistently across the board. In essence, design systems become the secret sauce that charges productivity and collaboration, allowing organisations to bring their digital products to market faster and with higher quality.

Furthermore, the scalability aspect is equally important. As organisations grow and their product portfolios expand, maintaining design and brand consistency becomes increasingly challenging. Design systems, with their modular and extensible nature, empower teams to scale effortlessly and launch with confidence new features, products or even entirely new brands, ensuring their effortless blending into the established ecosystem and, ultimately, conserving precious time and resources.

Why Design Systems?

Design systems power innovation, accelerate time-to-market, and deliver a consistent user experience, making them a vital asset in the ever-changing digital landscape.

For over two decades in the industry, we have been helping organisations transform their experience ecosystems by combining strategy, creativity and technology. Our involvement has ranged from building business strategies, shaping brand identities, crafting UI/UX designs, and carrying out development to overseeing maintenance and conducting collaborative workshops. This extensive knowledge and hands-on experience have culminated in the establishment of a comprehensive Design System expertise, here at ATCOM.

Crafting design systems is a strategic approach that can significantly enhance the efficiency, consistency, and quality of our design projects. Let's explore the advantages presented by integrating the Design System approach in the backbone of any digital strategy:

Consistency and Brand Identity

A design system establishes a consistent visual and experiential language across any project. This consistency strengthens brand identity and recognition, fostering a sense of trust and familiarity among users. By defining standardised colours, typography, iconography, and UI components, we ensure that every design adheres to the established brand guidelines.

Time and Cost Efficiency

Design systems streamline the design and development process. Reusable components and standardised patterns mean designers and developers spend less time reinventing the wheel in each project. This efficiency translates into reduced project timelines, allowing to deliver pixel-perfect results, take on more work, and meet tighter deadlines.


As an organisation continues to grow, maintaining a consistent quality could become challenging. A design system scales seamlessly, enabling the Design team to maintain high design standards across numerous projects, simultaneously. Whether working on a small app or a complex web platform, the design system ensures a unified user experience.

Collaboration and Onboarding

New team members can swiftly integrate into ongoing projects when a comprehensive design system is in place. With clear guidelines and readily available assets, designers and developers can contribute effectively from day one, lowering the learning curve and ensuring project continuity.


The digital landscape evolves rapidly, and so do design trends and technologies. A well-maintained design system can be updated and iterated upon, allowing the brand to stay current and aligned with the latest design best practices, which ensures that projects remain relevant and competitive.

Client Relationships

Clients appreciate agencies that offer efficient, consistent, and reliable services. With a design system in place, on one hand, digital agencies can actively showcase their commitment to delivering top-notch design solutions, while on the other, clients gain a clear understanding of the design direction from the beginning, as well as benefiting from faster project turnaround times.

Fostering Innovation

Design systems free up designers' time from repetitive tasks, allowing them to focus on the most creative and innovative aspects of design. With the foundational elements standardised, the Design team can experiment and explore new design concepts that push boundaries and elevate user experiences.

So to sum up, integrating design systems into the workflow, far from being just a trend, is a strategic move that brings tangible benefits since, as we saw, a well-implemented design system helps the brands – and their digital agency partners – deliver exceptional experiences and navigate the digital realm with confidence.

Think of Design Systems as DNA; a molecule that encodes instructions for the design, function, growth, and development of a web project, be it a website, web application or mobile app. The DNA for success ;)