ATCOM AND NIOBIUM LABS IN A STRATEGIC PARTNERSHIP
ATCOM S.A. and Niobium Labs proceeded to a strategic Cooperation Agreement, in the fields of mobile applications development and mobile marketing for smartphones.
More specifically, Niobium Labs will incorporate ATCOM’s mobile development framework, Tapvolution, that was recently awarded the title of ‘Best mCommerce’ at the e-Volution Awards, while Atcom will integrate Niobium Labs’ Warp.ly system and become a reseller of its services. Warp.ly is a platform that uses smartphones’ Push Notifications to deliver targeted and interactive campaigns.
Kostas Theotokas, CEO of ATCOM S.A. and Yannis Doxaras, CEO of Niobium Labs pointed out the multiple synergies produced by this cooperation, with benefits mostly for advertising agencies and blue-chip brands.