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New responsive website for Amstel

AMSTEL

Amstel, Greece's favourite beer now has its own digital home!

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CORPORATE

  • RESPONSIVE WEBSITE
  • BRANDING
  • RICH CONTENT

As part of the launch of its campaign #pamegiamiampira, Amstel, one of Greece's favourite beers, assigned to Mindworks the redesign of its corporate website, powered by Netvolution™, ATCOM’s famous WCM.

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The new corporate website of Amstel uses all the latest technology available, such as responsive web design, usability enhancements, zones and tiles. It promotes the family concept, while collecting scattered media into a single interface, embracing every single brand of the Amstel family.

amstel.gr demonstrates the entire Amstel experience, in a design that presents content in a fresh and clean-cut way. Visitors can get information about the history of Amstel beer; learn how it is produced, what its ingredients are and finally what is the right way to serve a cold beer.

The site also includes special pages about the Greek football team sponsorship and the festivals that Amstel has been supporting all these years, which appeal to its younger audience, while communicating the company’s social and fresh image.

Designed by the creative team of Mindworks, amstel.gr is powered by Netvolution WCMS.

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