Antenna CY, the leading TV channel of Cyprus, needed to upgrade its digital presence and augment the experience of its audience. Following the portal’s redesign three years ago, ATCOM proceeded to a “digital facelift” that promotes the channel’s refreshed brand identity and brings user experience to the next level.
With a clean design and a modern look and feel, the site achieves both aesthetic and functional integrity, aligning Antenna CY’s business objectives with the evolving expectations of its audience. The new interface of the website engages and invites visitors, starting from the homepage; all of the main categories of the website are brought together on the first point of interaction with the user, in a carefully planned layout that provides one-click access to each of the site’s sections of exclusive content, consisting of international and local news, sports, lifestyle and health & beauty editorials, web tv and video libraries, as well as live radio broadcast and web tv streaming.
The assignment of one specific colour to each of the portal's four basic content pillars – news, sports, web tv, life – along with the visualisation of the latest news and the TV programme in a timeline format, complemented with smartly used micro-animations, improve navigation and elevate user experience. At the same time, advertising banners are strategically placed throughout the site and seamlessly integrated in the ordinary flow of information.
The upgraded Antenna CY site is more than just a tv portal; it's here to change the way the channel connects with its audience, and create next-generation media-consuming experiences.