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The digital transformation of the "AVIN Kerdizo" loyalty scheme

AVIN KERDIZO

Within the implementation strategy of the "AVIN Kerdizo" loyalty programme, the new portal addresses every AVIN loyalty member.

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PORTALS

  • RESPONSIVE WEBSITE
  • BUSINESS CONSULTING
  • STRATEGY

AVIN Oil, understanding the need for a strong Omnichannel digital presence, selected ATCOM as a strategic partner and proceeded to the creation of a new website that enhances and rewards the purchasing behaviour of AVIN customers.

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Fully aligned with defined business objectives and AVIN corporate philosophy, ATCOM devised the strategy that would best address both the needs of the company and its customers, within the context of a digital business transformation plan.

The avinkerdizo.gr portal serves as a point of interaction with end users, for all actions related to the loyalty programme.

Built on Netvolution, ATCOM’s multi-awarded CMS platform, avinkerdizo.gr enables users to become AVIN loyalty members and acts as a hub of important information about the programme and its unique benefits. Merging the AVIN Oil experience across the digital and the physical environment, the website forms an additional channel of communication and interaction with the users audience.

ATCOM’s Creative Department adopted a fresh approach, opting for an intuitive, clean-cut design with a friendly and approachable look and feel which focuses on user experience and usability, featuring a well-structured information architecture and high findability.

The AVIN loyalty programme is now more direct and accessible than ever, eliminating for cardholders the need of a physical card and extending its services at their fingertips.

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