The Effie Awards rank among the most important awards in the advertising industry globally, acknowledging the most effective marketing communications. ATCOM, as the sponsor of the constitution's Greek edition and in partnership with EDEE - representing the awards in Greece since 2000 - upgraded the official Effie Awards Hellas website.
Taking into account the vision of the awards to recognise and give prominence to strategically implemented creative ideas, ATCOM’s strategy was based on the pillars of usability, performance and creativity. The upgraded website is the digital platform for registration and entry submission; at the same time, it acts as the main hub of news and information about the awards, providing visibility to the organising committee members, award categories and regulations, useful tips for the submissions, as well as information about the awards ceremony.
ATCOM’s Creative Team adopted a modern approach that highlights the dynamic character and innovative spirit of the awards. Effiehellas.gr has a modern design with elegant look and feel that inspires credibility and reliability. The information architecture is carefully structured to improve findability and provide clear user journeys, while user experience is further enhanced by the incorporation of smart animations and UI elements.
Built on Netvolution, ATCOM’s award-winning CMS platform, effiehellas.gr features unparalleled performance, to accommodate large-scale participation and ensure the uninterrupted functionality of the website throughout all assessment stages.