IAPONIKI, a leader in the spare parts and workshop equipment market, is one of ATCOM’s oldest clients. As a company who believed in the power of digital from as early as 2001 and is clearly noticing important returns through digital investment, Iaponiki has ever since been building its digital strategy hand in hand with ATCOM.
The third redesign of Iaponiki’s corporate website provides an upgraded digital home for the company to effectively showcase its services, partners and stores in a modern and user-friendly environment.
To evaluate business needs arisen since the website’s last redesign and outline the appropriate strategy, ATCOM organised a number of workshops with Iaponiki, which resulted in important insights. UXlab, ATCOM’s Business Unit specialised in UX and Usability, then put to use and in a Design Thinking context this valuable input, to rebuild the information architecture and reinvent user experience.
The website’s strategically restructured content ensures high findability and smooth navigation, with the most popular sections and the components that best accommodate business needs moved to the homepage. At the same time, interactive elements and engaging graphics are used in the inner pages, to depict the company’s products, stores and partnerships in a smart and user-friendly layout.
The redesigned website’s user interface features strong material design elements, with a modern and professional look and feel that highlights Iaponiki’s innovative spirit and forward-thinking psyche. Acting as a reference point for the company’s services and business activity, iaponiki.gr safeguards and brings out the brand’s identity, while attracting new customers and partners.
Responsive and implemented on Netvolution 5.5, the latest edition of ATCOM’s award-winning CMS, Iaponiki’s new corporate website offers its full functionality through every device with unrivalled performance, while allowing for effortless administration and customisation.