LEGO is the largest toy company worldwide, widely popular and loved by everyone – children and adults alike. Moustakas Toys is the sole official LEGO reseller in Greece, with 5 of its physical stores being LEGO stores. The next step of our long-standing partnership with the brand entailed the creation of the first LEGO website & e-shop in Greece!
Our Experience team worked in alignment with the official guidelines by LEGO, which included elements to be applied for the first time on a LEGO site globally. Accomplishing perfect coordination with the brand’s official identity, we further ensured that the content’s findability and navigation are effortless at all times. At the same time, we placed particular focus on addressing modern customer needs and enhancing user experience across all devices, rendering the website responsive and mobile-optimised.
From the homepage to the product page, users have the opportunity to get familiar with the brand’s philosophy, browse through the extensive LEGO Store Greece catalogue, see product details, ratings and reviews, and proceed to a secure and simple checkout process. What’s more, we offer digital Greek LEGO customers the option to register and create their personal account.
Adopting the latest ATCOM technologies, the new LEGO Greek e-shop is powered by A-commerce, our flagship platform for Unified Commerce which enables a strong, flexible and scalable infrastructure that provides all the tools and functionalities needed to bring e-commerce operations to the next level.