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Panathēnea, a groundbreaking cultural and innovation festival in Athens, partnered with ATCOM as its official Technology Partner to create a modern, dynamic digital platform that showcases the festival’s unique identity and enhances audience engagement across all touchpoints.
Panathēnea is a modern celebration of innovation, technology, culture and networking, inspired by the ancient Greek festival. With talks, startup competitions, and side events across Athens, it aspires to position the city as a global innovation hub.
The new panathenea.org serves as the festival’s central digital hub, delivering an engaging and seamless experience for startups, investors, sponsors and visitors alike. Designed to embody the dynamic identity of Panathēnea, the platform combines compelling visual storytelling, bold typography and smooth animations within a clean, intuitive interface.
To meet the diverse needs of its audience, we developed a well-structured and inclusive information architecture, tailored to distinct user groups. Guided by a comprehensive brand analysis, we ensured the digital experience aligns with the festival’s culturally rich and innovation-driven character—seamlessly blending tradition with modernity across every interaction.
The design merges clarity with creativity, offering a timeless digital environment that captures the energy of the event. With dedicated emphasis on side events and city-wide experiences, users can easily explore the programme, discover opportunities, and engage with the festival. Fully responsive and accessibility-compliant, the platform is built on ATCOM’s latest technological infrastructure to ensure exceptional performance across all devices.
