As Greek news portal Parapolitika.gr reached 100,000 daily users, a need to rethink its digital presence occurred; ATCOM, as a specialised e-business partner, redesigned and replatformed the portal on Netvolution 5.5, aiming to transform the reading experience of its growing audience and connect all aspects of the Parapolitika brand – the portal, the weekly newspaper and the radio station.
ATCOM placed Parapolitika’s business needs in a clearly defined strategic framework, fully aligned with the evolving expectations of modern news consumers. The website’s reshaped information architecture promotes new levels of usability by introducing smart menus, organising content into categories and bringing them to the first point of interaction with users: the homepage. A full overview of all content categories is integrated within the homepage’s real estate, triggering clear user journeys through one-click access to the inner pages.
The website's replatforming on Netvolution 5.5, paired with its responsive front-end implementation, provides unrivalled performance and stability across devices. At the same time, the presentation of content is fully optimised, whether it be articles, media, Parapolitika TV or Parapolitika FM Radio live streaming and archive material.
Advanced and versatile Netvolution features, such as Page Editor, enable administrators to modify page layouts depending on their publishing needs, by providing maximum variations with minimum effort. Ultimately, the redesigned parapolitika.gr is transformed into an innovative publishing channel that evokes a sense of familiarity in users, resembling their experience when watching TV newscasts, reading a newspaper or looking at a newsstand.