IKEA Greece, the country’s largest furniture retailer, launched its fresh website with a brand new e-shop, developed by ATCOM.
Following the international design guidelines of IKEA, ATCOM delivered ikea.gr, showcasing all IKEA products available for sale at IKEA stores and online.
Consumers visiting ikea.gr have the opportunity to browse through the user-friendly menus, explore Ikea's extensive range of over 6,000 products and proceed to purchase. Further features that contribute to a more personalised experience include the creation of favourites list, whereas the e-shop is complemented with cross and up selling techniques which facilitate the customer and boost sales.
ATCOM deployed Netvolution’s e-store add-on so as to implement an e-shop that is aligned with IKEA physical stores’ experience and high level services. The new IKEA e-shop fulfilled customers' need to use offline as well as online channels for their purchases.