IKEA Greece, the country’s largest furniture retailer, updraged its digital presence with the launch of a brand new e-shop, by ATCOM. User-friendly and innovative, the new website is an effective e-shop that promotes usability and opens a new channel of sales and customer engagement.
Consumers visiting ikea.gr have the opportunity to browse through the user-friendly menus, explore Ikea's extensive range of over 6,000 products and proceed to purchase. Further features that contribute to a more personalised experience include the creation of favourites list, whereas the e-shop is complemented with cross and up selling techniques which facilitate the customer and boost sales.
ATCOM deployed Netvolution’s e-store add-on so as to implement an e-shop that is aligned with IKEA physical stores’ experience and high level services. The new IKEA e-shop fulfilled customers' need to use offline as well as online channels for their purchases.