In HR and Talent Acquisition discussions, it's a common topic that we are in a constant battle to attract and retain top talent, especially in the tech industry. HR professionals brainstorm and create unique Employer Branding campaigns that help their organisations stand out in the marketplace, promoting them as the best workplace of choice for tech professionals. This makes Employer Branding a crucial part of a company's branding strategy, strongly connected with its Talent Acquisition...

Think about how many searches we do every day, how ingrained this movement and experience is in our daily lives, that we don't even realise we're doing it, for example, looking up a contact on our mobile phone, a video on YouTube, a recipe or a “how-to” on Google, a product on a website, and so on. When searching, we don't expect search to just work; we've gone beyond that. We expect to get the answer to what we've asked for in a fraction of the time, without hassle and with results that are...

Sometimes it's good to be a veteran - sure, there is a price to pay for being an old timer, usually in meetings where sprightly young things not only speak of new technologies and innovations but also actually demonstrate practically how these work, often producing a test prototype for a client. It can be hard to immediately grasp every detail - but so be it, for there is an immense benefit to being, pushing mid-50s, ATCOM's oldest member of the team: the sense of perspective.