Πόσες φορές έχετε περπατήσει μπροστά από μια βιτρίνα με ρούχα ή παπούτσια και έχετε φανταστεί τον εαυτό σας να τα δοκιμάζει όλα; Η διαδρομή «ράφι – δοκιμαστήριο» είναι απαραίτητη, ώστε να προβάρετε πάνω σας ένα ζευγάρι παπούτσια και να κάνετε την τελική σας επιλογή.

Customer Engagement. Όλοι για αυτό μιλούν, όλες οι επιχειρήσεις αυτό επιδιώκουν, όλα τα brands σε αυτό αποσκοπούν. Ποιος όμως είναι ο σωστός δρόμος προς αυτήν την κατεύθυνση; Πόσο εύκολο είναι να συμβαδίσεις με τις τεχνολογικές εξελίξεις και, τελικά, πόσο γρήγορα πρέπει να τρέχεις για να ικανοποιήσεις τους πελάτες σου;

Konstantinos Theotokas talks to Proto Thema about this year’s ATCOM Next | Be Paranoid and presents ATCOM’s “Paranoid” interactive installations concerning the transformation of coffee and food ordering.

ATCOM Next, the first annual event of ATCOM that took place on May 22 in Athens, was featured on Marketing Week, in a four pages story.

In a one page story, Mr Theotokas explained in which ways shopping experience is changing, while a seamless customer experience between the online and the offline world is being offered. In this context, he presented the omnichannel installations that were exhibited at ATCOM Next, using Proximity marketing and Internet of Things technologies.

As everybody is aware, for the past four years Greece has been on a rollercoaster of economic turmoil. Travel is always hugely affected by these situations as domestic sales decrease.

Prompted by the presentation I addressed representing ATCOM at the Publishing Conference 2013 last Friday, I thought I should write down some important, basic information about the longest-discussed design trend of the past year, responsive design.

Greece's most popular newspaper and journalist George Petridis dedicated to ATCOM a one-page story, describing our achievements over the last 10 years, talking about Netvolution, our multi-awarded WCMS platform and Konstantinos Theotokas, ATCOM's founder and CEO.

Skroutz S.A. approached us, with the goal of redesigning the company's website, maintaining, among others, a very specific demand: The design should use the technology of Responsive Design.

E-Commerce is one of the few business fields showing extraordinary development; hence more and more investors now turn to e-commerce. How many of them though really know what it takes to succeed?

Despite the huge economic crisis that Greece -hence all industries in the country- is going through, the good news is that there is still an industry for everything «e». It has been an exciting year and I would like to point out a few of my thoughts on the Web and the Mobile world for 2011.

It was the tenth Interactive Marketing Conference and ATCOM was there and supported it as a sponsor. We were, in fact, the one of the only two representatives of the local market participating with a presentation.

It is ironic that much of the business talk on the web has always been about 'destinations' when, for all of us involved in the internet industry, the experience and excitement of being involved in the shaping of a new medium lies in the journey itself.