The Digital Revolution is on our doorstep and changes processes, standards and technologies faster than ever. Disruptive technologies are here to “shake up” existing practices and models, overhaul the old and make way for the new, with the potential to change the way we do business, the way we shop, the way we live.
As the boundaries between digital and physical become more and more blurry, we are witnessing a significant shift in customer behaviour, from online to instore. Despite the substantial momentum of online shopping though, brick-and-mortar retail stores remain the primary channel, in terms of revenue. Nonetheless, digital technologies are reshaping retail as we know it, becoming a vital component of instore, as well as out-of-store experiences.