Digital technologies have the potential to radically change every business and industry - physical stores included.
Internet-enabled electronic devices have become an indispensable tool in everyday life, forming an interconnected system which can receive and process data, as well as respond accordingly. Our goal was, putting to use the Internet of Things, to create a different suggestion of an everyday retail store spot. The interactive hanger was the tool we decided to use to produce an exciting, innovative installation that facilitates shoppers and retailers.
The IoT-enabled Interactive Hangers are equipped with highly specific sensors and operate on the principle of triggering pre-programmed visual representations of various information, to be displayed on a nearby surface.