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THE RESTAURANT OF THE FUTURE

EXPERIENTIAL

  • STRATEGY
  • BUSINESS TRANSFORMATION

It’s always fun to imagine what the future will look like. Here at ATCOM we love creating experiences through meaningful, forward-thinking disruptions. This time, we wanted to see what the restaurant of the future could look like if we introduced a fully digital customer journey within a restaurant’s physical space! Our thinking goes something like this:

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OUTDOOR STRATEGY

Mobile devices are owned by practically everyone and are an inexpensive tool to achieve meaningful engagement and profit for businesses; therefore, our business transformation strategy couldn’t start but from our restaurant’s dedicated mobile application. Imagine communicating with customers at any time of the day, even outside working hours:

People who have installed the mobile application and activated location services or Bluetooth on their portable device can get geo-triggered personalised notifications simply by walking by the restaurant. Furthermore, online booking is available 24/7 through the app, enabling customers to book their table anytime and from anywhere - let’s not forget that incessant booking availability results in higher table turnover.

Our restaurant of the future is transformed not only from the ground up, but from the inside out as well. The restaurant’s façade is no longer made of plain glass, but is transformed into an interactive billboard. Supplemented with screens that are interconnected with multiple systems through the Internet of Things, it is the ideal spot for product advertising and point-of-sale promotions. This new type of window opens a brand new channel of communication that is compelling, useful and innovative; and most importantly, it eliminates the need for mobile devices, Bluetooth or location services.

Now let’s take a step inside, where customers are personally greeted and notified when their friends have arrived. The interaction between advanced proximity technology and the mobile application delivers a highly personalised experience, with no internet connection needed!

INDOOR CONCEPT

Continuing our business transformation journey inside the building, tables are transformed into innovative user interfaces that revolutionise the way things work in the restaurant.

Customers can browse through the menu by interacting with their touchscreen-equipped table. Seeing their dishes take form on the screen and having access to ratings and reviews, they can place their order in a convenient and fascinating manner, without having to worry about the waiting times; they are no longer a boring necessity, but an excuse for some entertainment. Τhe interactive tables provide a wide range of games and quizzes – or even a live-streaming of the kitchen while the meals are being prepared.

After being served, customers can instantly let the waiter know they need a glass refill, simply by tapping on the position of the glass on the table and, when they’re finished, they can pay through their mobile device and submit a review about their experience.

THE OUTCOME

The adoption of digital technologies in restaurants allow for better time management, enabling restaurants to focus on the efficiency and quality of provided services, aiming to offer outstanding and far more interesting experiences. Simply put, customers feel that they truly matter – and they do.

At the same time, businesses collect valuable data, insights and intelligence that help them evolve continuously. Having the right tools, they can progress their strategy to achieve optimised customer engagement, boost loyalty and acquire life-long customers, while achieving significant bottom-line revenue growth.

At ATCOM, we don’t just envision the digital ecosystem of tomorrow; we conceptualise, plan and implement revolutionising ideas that transform industries from the ground up. Are you with us?

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