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The ferry booking site that changes the norm in the German travel market

ADAC

A new e-commerce site to address ADAC's 20 million customers, members & travel agents

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E-COMMERCE

  • RESPONSIVE WEBSITE
  • UX
  • STRATEGY
  • B2B

ADAC, Germany’s leader in the automobile and travel services with over 100 year of experience, partnered with ATCOM to redefine and extend its B2C and B2B ferry booking services.

The outcome of ADAC’s strategic partnership with ATCOM is a modern and user-friendly ferry booking site that unifies the German travel market and brings together the company’s 20 million customers, while meeting ADAC’s evolving business objectives and providing a solid foundation for further business development.

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ATCOM’s approach was based on a meticulous UX-design strategy, aimed to align business needs with the key customer prerogatives of usability, relevance and reliability. Opting for a plain design, particular focus is placed on the site’s information architecture, ensuring that user journeys are clear, navigation is seamless and customer needs are addressed throughout the company’s target audience:

  • Travellers seeking ferry tickets are empowered to effortlessly search and book ferry tickets in a user-friendly and secure environment
  • Registered ADAC members can easily manage their profile, keep themselves up to date with exclusive opportunities, and enjoy their membership privileges
  • Travel agents are offered a comprehensive B2B suite of services that help them manage their bookings and overall business activity, down to the individual level.

Responsive and accessible across devices, adac-faehren.de was built with Netvolution as the middleware enabling the interconnection of users, agents and third parties such as the system’s security hub, web services distributor and ADAC’s back office. At the same time, the versatility offered by ATCOM and Netvolution paves the way for additional extensions, entitling ADAC to incorporate more upgraded and personalised services and, ultimately, further expand its business model.

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