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The ferry booking site that changes the norm in the German travel market

ADAC

A new e-commerce site to address ADAC's 20 million customers, members & travel agents

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E-COMMERCE

  • RESPONSIVE WEBSITE
  • UX
  • STRATEGY
  • B2B

ADAC, Germany’s leading automobile and travel services company with over 100 year of experience, partnered with ATCOM to extend its B2C and B2B ferry booking services.

The outcome of ADAC’s strategic partnership with ATCOM is a modern and user-friendly ferry booking site that unifies the German travel market, addresses the needs of the company’s 20 million customers, members and travel agents, and meets the standards of ADAC’s evolving business objectives.

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ATCOM’s approach was based on a meticulous UX-design strategy, aligned with business needs, as well as the key customer prerogatives of usability, relevance and reliability. With a plain design and a carefully planned information architecture that introduces clear user journeys, the new site empowers visitors to effortlessly book ferry tickets, and members to enjoy ADAC’s exclusive privileges. Furthermore, as a B2B e-commerce site, it provides travel agents with a comprehensive suite of services to manage their bookings and overall activity down to the individual level.

Responsive and accessible across devices, adac-faehren.de was built with Netvolution as the middleware that enables communication between users, agents and third parties consisting of the system’s security hub, the web services distributor and ADAC’s back office. At the same time, the versatility offered by ATCOM and Netvolution paves the way for additional extensions, entitling ADAC to incorporate more upgraded and personalised services and, ultimately, further expand its business model.

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