Alpha Astika Akinita, Alpha Bank Group’s subsidiary company specialising in managing and developing real estate assets, partnered with ATCOM to upgrade its digital identity and create a website that promotes the company’s services, acts as a property platform with listed assets available for sale or rental, and provides visibility to the entire spectrum of its business activity.
ATCOM’s thorough design and implementation plan was centered on the company’s business objectives. A modern design with a fresh look and feel is adopted, to refresh corporate identity and render the website user-friendly and inviting, while differentiating it from competition. To effectively promote the website’s role as a real estate management channel, particular focus is placed on the homepage, which features a strategically designed search mask with smart filtering options and enables effortless browsing through the available properties. The site’s information architecture is restructured from the ground up to enhance usability and lead to clear user journeys, seamless navigation and optimal content findability, while ensuring that only the property offers of the highest quality and credibility are received.
Built on Netvolution 5.5, ATCOM’s award-winning CMS, the website offers a wide variety of dynamic pages supporting different kinds of content, in order to address the evolving needs of modern property seekers, as well as engage and invite users to explore the company’s business identity, philosophy and services.