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Hellenic Association of Advertising-Communication Agencies

EDEE

Redesigning the official website of EDEE

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  • RESPONSIVE WEBSITE
  • UX

The Hellenic Association of Advertising-Communication Agencies (EDEE), founded in 1968, is the official institution representing the industry and its members in national and international stakeholders. ATCOM, as an EDEE member since 2009, helped EDEE refresh its online presence by redesigning its website.

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The upgraded website modernises the digital identity of EDEE, establishes authority and aligns the online presence of the association with its mission and philosophy. With a fresh design and a restructured information architecture, the new website promotes EDEE’s institutional role and responsibilities, in a user-centred, mobile-friendly environment.

As the primary EDEE digital hub, it provides effective visibility to the entire spectrum of its work and members which are broken down into five distinct sectors; Advertisement, PR, Media Specialists, Integrated Marketing Communications and Branding & Design. Details about Best Practices, the Creative Registry, the Institute of Communication and useful publications and certifications are also shared throughout the site, highlighting the educational character of EDEE. Finally yet importantly, visitors have access to information about events organised by EDEE, namely the Effie and Ermis Awards, both the most prestigious awards honouring creativity and effectiveness in marketing, advertisement and communication.

Responsive, fast and optimised for all devices, the new digital home of EDEE is built on Netvolution.

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