Independent asset manager alphatrust, holding a leading position in the Greek market for over 30 years, teamed up with ATCOM to refresh its digital identity, optimise the presentation of its offering and create a channel of effective communication with customers.
The new alphatrust corporate website is the company’s main digital hub for its large customer base consisting of private and institutional investors, providing tailor-made information and solutions about asset and mutual fund management.
To design and implement the new alphatrust corporate website, we needed to identify critical business needs and objectives, align them with the brand’s corporate identity and translate them into a thorough e-strategy. Our UX/Creative team adopted a sleek design, under the approach “simplicity that works”. With a look and feel that reflects the brand’s professionalism, the website’s design evokes a sense of sophistication, integrity and discretion, while inspiring reliability and accountability. We outlined a balanced and straightforward UI that informs users without overwhelming them; the uncluttered information architecture renders navigation effortless and establishes a clarity that enables users to find quickly the information that matters most to them.
Responsive and accessible through any device, alphatrust.gr is built on the 6th brand new version of Netvolution and makes full use of its advanced features that ensure the site’s speed, performance and stability at all times.