AstroBank, a financial institution holding a prominent position in the Cypriot market with over 20 branches and business units across the country, collaborated with ATCOM to refresh its digital presence and upgrade the AstroBank corporate website.
Within a clearly customer-first approach, our strategy was focused on optimising the website visually, structurally and functionally, resulting in a modern, effective and relevant digital space. Our creative concept outlines the dynamic character of the bank in a striking design with a look and feel that is both playful and prestigious, overturning the inflexibility traditionally affiliated with financial institutions. The vivid colour palette establishes a strong brand identity, while custom iconography enhances readability and provides visual context. Additionally, we strategically restructured the site’s information architecture, producing an uncluttered interface that introduces clear user journeys and enables effortless navigation.
Responsive, with optimised presentation of content and functionality across devices, the new AstroBank site highlights the financial services and products that shape the bank’s four pillars of activity - retail, corporate, private and international banking – by triggering different user paths for individual customers and businesses. The website’s Netvolution infrastructure ensures its high performance and stability across devices, while providing the necessary tools to offer effortless and effective content management.