Hauz, a leader in the Italian homeware market since 1929, teamed up with ATCOM to upgrade and strengthen its digital presence, through a brand new product catalogue and - soon to be - B2C e-commerce site. The new Hauzonline.com radically enhances the experience of its customers as a state-of-the-art channel of communication, interaction and sales, announcing a new era for the company.
To translate Hauz’s corporate philosophy and business objectives into an engaging and converting digital channel, our Experience team adopted a modern design with elegant aesthetics and fresh look and feel. Aiming to best reflect the premium character of the brand, we opted for a minimal creative approach that places emphasis on white space, clean lines and photography. We planned carefully the site’s information architecture and ensured that the interface is structured in a manner that addresses the needs, decisions and overall behaviour of the brand’s customers. User journeys are crystal-clear and precise, while navigation is smooth and intuitive throughout the flow of interaction.
Netvolution, our award-winning WCMS, establishes the integrations and interconnections required for the uninterrupted functionality of the website, while providing the infrastructure needed to ensure its optimal performance and stability across devices. At the same time, Netvolution provides an easy to use platform for end-to-end control of all e-commerce processes. As a powerful tool, it grants the organisation’s administrative team the flexibility to manage the product catalogue, prices, offers & coupons dynamically and according to each product’s specific attributes or promotional strategies, bringing forth significant business value.