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Bed&Bath's Digital Business Transformation Journey

BED & BATH

Bed&Bath's new online store brings the user to the forefront, skyrockets customer satisfaction and reaches new levels of usability and performance.

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E-COMMERCE

  • RESPONSIVE WEBSITE
  • STRATEGY
  • BUSINESS TRANSFORMATION

Bed&Bath, a leader in the textile and home fabrics market in Greece and Cyprus, partnered with ATCOM to implement an ambitious digital transformation plan that would put the company one step ahead of the competition and drastically transform their business operations model.

The launch of the new Bed&Bath e-shop signifies the company’s first step into the digital commerce era, merging and upgrading their customers’ experience across all of their physical and digital channels.

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Built on ATCOM’s latest CMS edition, Netvolution 5.5., the new online store offers customers a holistic 360 experience across devices and locations, within a user-friendly environment that offers reliability, high performance and enhances customer loyalty. Bringing together digital capabilities and leadership, the two necessary components for a strategic and successful digital transformation plan, ATCOM was able to offer the brand the know-how needed to secure a quick return on investment.

With a clean design and friendly look and feel, the website hosts a light-coloured palette, placing emphasis on content and photography. The website’s sturdy information architecture achieves high findability, enabling effortless navigation, targeted search and effective purchase. Usability is further facilitated by an enclosed checkout and the addition of cross-selling features.

Responsive, efficient and high-performing, bedandbath.gr fulfils all the specifications of a highly successful e-commerce website.

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