Folli Follie Redesigned: A magical journey into the Folli Follie top fashion universe


ATCOM proudly presents the redesigned Folli Follie website and e-shop. A project of great complexity, it is now more user-friendly than ever and represents a fine example of ATCOM’s deep expertise and top-level experience.



  • UX

Folli Follie is a global lifestyle fashion brand that designs and distributes exquisite jewellery and fashion accessories throughout 30 countries, with over 650 points of sale and an established online presence with multiple multilingual e-shops.

Within the framework of an already successful long-term collaboration, ATCOM was called upon to give Folli Follie a digital facelift, redesigning the company’s e-shop.


Considering Folli Follie’s philosophy of bringing out the brightest, most positive and attractive side of trend-conscious women across the world, ATCOM’s Creative Department was compelled to apply the same vision to the redesigning strategy.

The new Folli Follie website and e-shop is bright and fresh, with an upscale yet approachable look and feel, reflective of the “affordable luxury” Folli Follie collections convey. A new flat design is introduced, with crystal-clear, beautiful product images, white backgrounds and a consistent tone both visually and textually, inspiring a simplicity that is timeless

Particular care has been placed on the usability of the new interface; a carefully structured information architecture allows for an intuitive navigation and an overall ease of use, while the site’s responsiveness assures its dynamic adjustment to any viewport, screen and device.

Additional features such as cross and up selling product placements, as well as an enclosed checkout, further improve usability, while securing and boosting sales.

A project of such complexity, with different multinational and multilingual e-shops, could only be addressed by the extensive experience and expertise of ATCOM’s Software Engineers; supporting connection with multiple payment gateways and integration with various ERPs and CRMs, the website features extraordinary functionality and ease of management, under central coordination of all operations.

Built on Netvolution™ WCM, the redesigned Folli Follie e-shop is here to inspire and lure you into the Folli Follie top fashion universe!