Winbank redesigned: A new era for Piraeus Bank's e-banking services!
Extensive and focused analysis, comprehensive strategy and the expertise of ATCOM and its Business Unit, UXlab; Piraeus Bank's e-banking platform, Winbank, fully redesigned and more user-friendly than ever, is live!
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Piraeus Bank, one of Greece’s leading banks, decided to upgrade its services and partnered with ATCOM to redesign its e-banking platform, winbank, and establish a solid place into the continuously evolving digital environment.
ATCOM approached this mission with meticulous attention. To redesign such a complicated and demanding platform, it was essential to map a comprehensive strategy with distinct steps, goals and in-depth analysis.
UXlab’s contribution, ATCOM’s Business Unit specialised in Usability & User Experience, was decisive; performing a thorough analysis including stakeholder workshops, call centre feedback and analytics from the previous system, UXlab monitored the procedures and acquired knowledge of the bank's e-banking services and the customers’ behaviour.
With such valuable input, the information and navigation architecture was created from scratch. Tree testing surveys to real users during the designing process helped validate the improvements and led to further adjustments, resulting in a modern, clean-cut, intelligible and user-friendly User Interface that enables one-click access to important sections of the website.
ATCOM’s Front-End Development team took over the technical implementation of the project, based on the latest technology of responsiveness, where the website automatically adapts to the capacity of every device and environment, thus enhancing usability. Providing optimum interaction and user experience, the new winbank enables users to have instant on the go access to their winbank accounts, easily navigate, complete transactions and make effective use of services.
Winbank is the first truly responsive e-banking in Greece, proudly brought to you by ATCOM!
