Helping introduce a new market leader in Greece.



  • UX

Holland & Barrett, one of the world’s leading health and wellness retailers and the largest in Europe, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products, decided to expand to Greece, through a franchise agreement with Fourlis Group. The new e-commerce site of Holland & Barrett Greece is here by ATCOM, a long-standing partner of the group, and its awarded platform A-commerce.

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Our strategy for the creation of the Holland & Barrett Greece e-commerce site focused on aligning the brand’s business objectives with the latest ATCOM technologies that could bring its vision to life. This new digital property is reliable, effective and user-friendly, empowering the brand to enter Greece’s wellness market in a smooth and dynamic manner and establish itself in the minds of Greek consumers, all while contributing to a significant growth and revenue generation, in synergy with the new Holland & Barrett physical stores.

With a carefully planned UI that is fully aligned with the brand’s guidelines, yet optimised for an exemplary user experience by our Experience experts, the e-shop is built on A-commerce, ATCOM’s platform for Unified Commerce offering a full suite of out-of-the-box functionalities and innovative features. AI-powered mechanisms for product recommendations and beyond, a new Search experience that is native, frictionless and intelligently relevant, and Visual Merchandising for customised categorisation of product lists according to business needs, are just some of them. These features, combined with an ultra-friendly, dynamic content management environment, allow for a seamless shopping experience. What’s more, the integration of A-commerce with all of the brand’s operational systems ensures the automation of e-commerce operations.

More importantly, Holland & Barrett Greece owns the robust and scalable infrastructure needed to host all e-commerce operations and to integrate future features & capabilities, while offering an excellent customer experience across all devices. Success is more than guaranteed!