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Explore the upgraded IKEA mobile app

IKEA APP

Connecting the dots of IKEA’s Omnichannel customer experience

MOBILE

  • NATIVE APP
  • BUSINESS TRANSFORMATION
  • TAPVOLUTION

IKEA addresses the growing needs of its customers and strategically invests in digital to upgrade its services and develop a comprehensive Omnichannel identity. Within this context, ATCOM, IKEA Greece’s strategy and technology partner, transformed the IKEA Greece mobile application, aiming to enhance and unify in-store and out-of-store customer experiences, strengthen the IKEA brand and offer personalised services that boost sales across all channels.

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Our customer-centred strategy focused on optimising navigation, as well as the functionality of the app. With clear user journeys established by a carefully laid out information architecture and an attention to every mobile-specific micro-interaction of users, the app is not only an inviting digital space for IKEA customers, but also a highly advanced mobile channel, offering services on three different levels:

1. Instore

Customers’ location is detected through the interaction between the app and beacons that are strategically placed at the entrance of the store. With step-by-step guidance and real-time services that simplify and improve instore navigation, product location and order collection, it’s a great helping hand for IKEA visitors - before, during and after their visit.

2. Mobile Commerce

The upgraded mobile app is an effective, secure and reliable mobile commerce channel, enabling intuitive product navigation, effortless order creation and smooth online purchase through uncluttered checkout pages. As part of a truly Omnichannel ecosystem, the app provides real-time synchronisation of the basket across all IKEA channels, offering users the opportunity to create, manage and complete their order through multiple cross-channel customer journeys with different start and end points.

3. Registration & Loyalty

The IKEA Family loyalty programme is now fully incorporated into the app through an innovative “one log in account for all”, ensuring every IKEA customer enjoys a unified and consistent experience.

The new IKEA Greece mobile app is built on Tapvolution, ATCOM’s SDK for native applications, featuring the infrastructure needed to support seamless functionality, unrivalled performance and advanced connectivity with third parties and the rest of IKEA Omnichannel’s components. What’s more, the app is scalable and ready to integrate further innovative technologies and features.

Download the app now:

      

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