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Welcome to today's connected retail store

INTERACTIVE INSTORE ANALYTICS

Introducing beacon technology to retail and leading the way with new levels of customer experience and business intelligence

EXPERIENTIAL

  • STRATEGY
  • EXPERIENTIAL
  • INSTALLATION

During ATCOM's second Next event, ATCOM Next | Beyond Paranoid, we showcased exactly how top-notch technology can take ideas from theory to practice, developing a virtual retail ecosystem based on novel digital technologies.

INTERACTIVE PROD 01
INTERACTIVE PROD 02

The goal for retailers is to create 360° customer experiences that turn consumers into clients that return for smarter, convenient and more personalised shopping.

In an effort to provide more personalised experiences and ultimately improve customer satisfaction, we used Bluetooth Low Energy beacons to set up a proximity-based network that relied on detection and bluetooth interaction to track customer behaviour and provide improved, personalised customer experiences and valuable business insights.

Read the case study find out more.

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