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OMNICHANNEL INSTORE EXPERIENCES

Explore the future of Omnichannel Retail

EXPERIENTIAL

  • STRATEGY
  • EXPERIENTIAL
  • INSTALLATION

During ATCOM's first Next event, ATCOM Next | Disrupt the Digital Experience, we brought two pioneering Interactive Window & Product Displays to life, proving that by merging your brand's offline strengths and the digital world's advantages, we can create in-store interactive experiences that guarantee the development of a successful Omnichannel strategy.

OMNICHANNEL PROD 01
OMNICHANNEL PROD 02

Our innovative window display interacts with people standing in from of the window, using input from a Microsoft Kinect sensor that detects movement. Designed to be activated when someone walks by, it lets people try on virtually the shoes on display.

The product display comprises of a surface equipped with a touchscreen, providing informative multimedia content in a fun and meaningful manner, simply by touching or lifting the product from the counter.

Omnichannel strategies enable businesses to merge the online and the offline world, to turn anonymous traffic into identified consumers with defined needs, behaviours and expectations across all devices and channels, in order to develop a 3600 offering.

Learn more here.

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