Protothema, Greece's leading newspaper and news portal with over 700.000 unique daily users, partnered once again with ATCOM to plan and implement the upgrade of Protothema’s digital presence, redesigning and replatforming the portal on ATCOM’s latest CMS edition, Netvolution 5.5.
Fully aligned with Protothema’s goals and target-group philosophy, ATCOM outlined a business transformation strategy that revaluated the portal’s Key Performance Indicators, delivering a cutting-edge news platform that exceeded stakeholder needs and expectations.
In terms of information architecture, the portal was carefully planned to optimise usability and accommodate user micro-interactions, placing heavy focus on the website’s rich multimedia content and offering an all-in-all upgraded user experience. With a strong reader-first character, the restructured homepage contains every section of the website, providing a full, one-page display of the portal’s latest content, while offering instant access to further reading on a preferred section. Within this context, and to further facilitate Protothema’s business needs, ATCOM strategically planned the placement of advertising banners, incorporating and seamlessly adjusting them into the information flow.
Οptimal performance is an issue of utmost importance to a website of such high visibility and traffic. This challenge was successfully addressed through the replatforming of protothema.gr on Netvolution 5.5, which combined with ATCOM’s responsive design, ensures flawless performance across devices, while also automatically creating Facebook Instant Articles and AMP versions of content, facilitating readers and editors alike.
In fact, the new protothema.gr is one of the few websites globally to be based on this version of Netvolution, integrating an array of novel features that render the website fast-loading, easily manageable and technically robust. Page Editor, one of Netvolution 5.5’s most innovative features, enables effortless management of the layout of a page, through the componentisation of content. Minimising effort and maximising variation, it saves time and allows full control over a certain page.
Adopting a bright “flat 2.0” design with a light and fresh look and feel that inspires trust and reliability, the portal invites users to smoothly navigate through its rich content and get real-time updates on recent news, blog posts, live videos, media galleries and a plethora of exclusive articles.