The official website & e-shop of Shell Smart Club is live!
The third phase of Coral's Shell Smart Club's digital transformation journey has been successfully completed, with a brand new e-shop and website.
SEE IT LIVEE-COMMERCE
As part of Coral’s Shell Smart Club loyalty scheme upgrade and following the highly successful Shell Smart App launch, Coral Innovations, extending the strategic partnership with ATCOM, fulfilled yet another step of its business transformation journey, with the creation of a new Shell Smart Club e-shop and website.
Keeping in mind business objectives and digital transformation best practices, ATCOM plotted a rigorous e-business plan encompassing both the establishment of an effective digital presence and the strategic implementation of the Shell Smart Club’s e-shop.
Allsmart.gr is the official digital home of the Shell Smart Club, the central point of shell smart club card registration and online shell smart club card creation, as well as a comprehensive e-shop with numerous suppliers and thousands of products.
The complexity of the system lies in the interconnection of several disparate external systems that support the e-shop’s different functions. To accomplish this, ATCOM employed the 5th version of its Netvolution WCMS, which operates as a hub that integrates:
With two target audiences – simple e-shop users, and loyalty users – the website merges the loyalty scheme experience across channels, providing full control over a member’s overall activity, while attracting new members.
The integration with the loyalty system allows e-shop users to instantly become loyalty users by generating, on the fly, a virtual loyalty card that will allow them to earn points with every purchase they make, which they can use for subsequent purchased instead of euros. Virtual cards, as well as classic plastic loyalty cards, can be bound to the Shell Smart App and be used during fuel refiling in all Shell gas stations, earning even more points that can also be spent on the e-shop.
Product overview is clear, detailed and accompanied by cross-selling features, while the robust information architecture and the use of mega menus and smart filters contribute to an intuitive navigation that shows a clear path to transaction completion. Furthermore, user experience is fully personalised, enabling personal account creation, order history, coupon management and personal communication.
The Coral e-shop further innovates, by offering customers the unique ability to purchase products from a huge collection by redeeming their loyalty points, while having the ability to fill in any remaining price balance by paying with euros.
ATCOM’s Software Engineers implemented this highly demanding project ensuring high performance and optimal integration with multiple systems and web services, resulting in a high-level reliable and effective website and e-shop.
Netvolution complements the standard e-shop functions with:
Built on Netvolution 5.0 and hosted on the proven Microsoft Azure infrastructure, fully compatible with Netvolution, allsmart.gr is the place to be to enjoy the privileges of the Shell Smart Club through any device, anytime.
