The digital transformation of Greece’s largest retailer




Sklavenitis, the largest retailer in Greece occupying a leading position in the Greek market for over 65 years and with more than 430 stores, decided to take the next big step forward, by entering the digital realm and embracing e-commerce. ATCOM is the Strategy and Technology partner of Sklavenitis in this venture, assisting the brand in its digital transformation journey, through a comprehensive eBusiness strategy that begins with the implementation of the Sklavenitis eMarket e-commerce website.

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Sklavenitis is not only the number one retailer in Greece, but also famous for its deep connection to its customers, whom it places at the centre of every initiative and business move; a reason why it’s been gaining growing popularity among Greek consumers, all the while keeping a characteristically low profile, with no digital presence or advertisement. Consequently, the central pillar of our strategy was to align the commercial and overall philosophy of Sklavenitis with the e-commerce and digital transformation imperatives that generate business success. is built on Netvolution 5.7 and boasts the solid infrastructure needed to support the brand’s great volumes of customers, enable intuitive online ordering and offer significant flexibility in terms of shipping, delivery and payment options. Through Netvolution, the entirety of the company’s business flows is regulated, which translates into a great multitude of operational systems that are seamlessly interconnected, to achieve the highest level of quality, precision and performance across all services and operations of Sklavenitis; from ordering to order handling, warehousing, call centre assistance and delivery.

At the same time, the administration teams of Sklavenitis, from the e-shop admins to the call centre agents and warehouse employees, are empowered to manage their work and collaborate in a straightforward and cohesive manner.

The new is here to transform the supermarket industry, solidify decisively the prominent position of Sklavenitis in the market and exceed all customer expectations.