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Lights, camera.. action! The new Star TV website is live!

STAR TV

Star Channel's upgraded digital presence: Redesigned, user-friendly and innovative, the new Star TV portal & corporate website hits the spot when it comes to usability, user experience, reliability and performance.

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PORTALS

  • RESPONSIVE WEBSITE
  • RICH CONTENT
  • UX

Star Channel, one of Greece’s major television networks, chose ATCOM as its strategic partner, to plan and implement the strategy to upgrade the cross-platform experience of its viewers, by modernising its digital presence and redesigning the Star TV portal and corporate website.

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UXlab, ATCOM’s Business Unit specialised in UX and Usability, performed a UX analysis and went on to painstakingly organise the website’s information architecture, opting for an optimised user experience, findability and scannability. Smooth navigation is further ensured by the two main menus providing access to different sections, while the website is supplemented with personalisation features, allowing users to log in with a MyStar personal profile, set their preferences and create personalised alerts.

ATCOM’s Creative Department adopted a clear, straightforward design, focusing on the website’s cross-platform content. Dark backgrounds are prevalent, introducing striking photography, sliders and videos to guide and inform the user. To achieve a truly consistent experience across all devices, star.gr/tv is responsive and on the fly adaptable to every screen resolution, while maintaining high-level performance, loading time and efficiency.

Built on Netvolution 5.0, the latest edition of ATCOM’s multi-awarded CMS platform, the website achieves optimal interconnection with third-party systems, such as media and live stream providers. Moreover, as the primary official reseller of AKAMAI services through its AKAMAI Business Unit, ATCOM provided Star TV website users with excellent web performance, online content and media delivery, as well as web security, on any device.

The new star.gr/tv is here to satisfy the needs and meet the expectations of the channel’s modern audience!

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