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On the high road to success

ATTIKI ODOS

The corporate website as it ought to be.

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CORPORATE

  • RESPONSIVE WEBSITE
  • UX

Attiki Odos, the concession company responsible for the 70km-long motorway of Athens’s greater metropolitan area, partnered with ATCOM to create a new corporate site. Our goal was to establish a strong digital identity through a space that reflects the pioneering character of Attiki Odos, showcases its services and functions as an effective channel of communication and interaction with the thousands of the motorway’s users.

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The new Attiki Odos corporate website is the principal digital hub providing information about traffic management and motorway maintenance, tollway maps and road safety awareness programmes, to name a few. Netvolution, the website’s infrastructure, ensures its stability and high performance across devices and at all times, while offering a multitude of advantages on the functional and the administrative front. Specifically the Page Editor feature enables administrators to alter pages’ layouts by visually combining different components in a modular fashion, resulting in multiple interface variations.

To facilitate the unsubscribed users that wish to find the programme best fitting their needs, we employed an intuitive, step-by-step calculating tool that considers specific factors to estimate occurring fees. As for the Attiki Odos subscribers, we have created a special “my e-Pass” section where users can register and have access to their account’s overview, balance and history, as well as top up their e-Pass.

Taking into account the brand’s philosophy and business objectives, we based our creative strategy on the combination of simplicity with innovation. We adopted a clean design with stark photography and smart iconography and we integrated micro-animations and clear call-to-actions that enhance user experience and improve the findability of content.

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